Graphic designs are supposed to grab consumers’ attention and attract them to a brand and its services. Involving different kinds of art, unlimited graphic designing is the blend or collaboration of elements like color, design, texture, shapes, etc., to form a brand’s visual identity. This plays a highly critical role in designing a range of different projects including websites, user interface applications, games, social media graphics, advertisements, print advertisements, and much more.
Since the world is a global village, there are many homogenous products and services available. Customers today look for uniqueness and individuality which is why creativity matters a lot in graphic designing. Although unlimited graphic design is all about creativity and individuality, here are the ten essential things that every graphic designer should consider:
Designers should keep their designs stable and structured. This happens when the design has the perfect balance among shapes, texts, and images. All these elements have a visual weight which should stay either symmetrical or asymmetrical. Designers ensure their designs are balanced by evenly dividing the elements on their design or by using a scale, contrast, and color to make the design achieve flow.
Probably the most important aspect of unlimited graphic design colors. Design pickle and other big designers use color psychology to generate emotions and visual interest in potential clients in the business. Here are a few colors with their effects on people’s emotions:
- White: can be used to promote cleanliness and hygiene. It also promotes sobriety and seriousness.
- Blue: used to promote peace, prosperity, and calm. It is a cool color with a soothing effect on people.
- Green: light green color represents nature and harmony while dark green might represent evil.
- Red: red is used in times of urgency or passion. It’s more widely used by hospitals and health providers.
- Black: black is used to give a contemporary modern and elegant look.
- Pink: being a feminine color, pink is usually associated with fashion and style.
- Brown: brown can be used in places of masculine or rugged vibes.
Hierarchy is formed when in a design, extra space is given to elements of more importance than others. This can be achieved in many ways, for instance, the designer can use larger and bolder fonts to focus on significant areas like the title, highlighting the key message being conveyed.
Consistency is one of the most fundamental elements of a design, specifically when it comes to branding. It strengthens the overall design and creates a flow or rhythm. Designers achieve this by repeating color palettes or logos, enabling the brand or design to be recognizable to the viewers.
Contrasting is using two different elements together. It might include contrasting colors, light and dark themes, vintage vs contemporary designs, large vs small, etc. Contrasting elements grab the consumer’s attention and keep them engaged with the business and its services.
Blank space left over once you have placed all the shapes and images is called the negative space. Using negative space creatively helps designers deliver important messages to the viewers. It keeps the design less boring and more creative while bringing out the essential components of the overall design.
Typography is a key element of a design that highlights a company’s professionalism and reliability. Difficult or fancy fonts might scare away consumers as they’re comparatively difficult to read. The size of fonts matters as much as the style as it affects readability as well.
There are three shape types, geometric, natural, and abstract. Shapes can successfully create the most appealing graphic designs when used properly. The message and effects of the design can be enhanced by using the right shapes in the right colors and sizes.
Simple Rules of Graphic Designing:
Once a designer becomes proficient and competent in designing and fully understands the design and its foundation, it’s normal to break rules. Of course, that doesn’t involve utilizing pixelated pictures or illegal font types. Unlimited graphic designing is all about creativity. Customers look for individuality and something new. Big designers like Design Pickle mix different elements to come up with new designs that are unique and intriguing.