Inbound marketing is a form of marketing that can apply to digital or traditional marketing. Inbound functions like a magnet. The marketer provides content that is attractive to the intended audience, and the audience finds it of their own accord. In other words, it’s a form of marketing that isn’t forced upon its target.
Digital marketing can be inbound or not. If you create incredible content on your website that draws in readers and turns them into customers, you’re using an inbound marketing strategy. If, however, you run ads on social media or search engines, you’re forcing your marketing onto the viewer, which is not an inbound method.
What’s Happening in Digital Marketing Today?
It’s been over a quarter-century since the first clickable banner ads appeared online, and Yahoo went live. Times have changed, though, and these days it’s companies like Google and Facebook that rule the digital marketing landscape.
Digital marketing never stands still. It’s a field that’s always evolving, with new internet marketing trends like artificial intelligence (AI) and video marketing growing at rapid rates. Even more established areas like SEO continue to shift year by year, and digital marketers must never stop learning.
How Does A Business Define Digital Marketing?
Businesses define digital marketing as a strategy to connect with customers through electronic technology. Through this method, they interact, promote, and sell services or products to prospective customers through different online forums.
What Does A Digital Marketer Do?
A digital marketer works with numerous channels to generate leads and build brand awareness. Additionally, they handle measurable analytics to determine weaknesses and identify means to improve performance. The following are some genres in which you can build your profession as a digital marketer.
An SEO manager shoulders the technologically driven responsibility of planning, implementing, and operating a business’s SEO strategy. And here is a critical day-to-day responsibility of an SEO Manager;
Main KPIs: Organic traffic
A crucial key performance indicator that measures and tracks the effectiveness of SEO efforts and content. It is tethered with brand awareness and customer acquisition resulting in higher conversion rates than paid traffic, creating an impactful sales pipeline.
Content Marketing Specialist
A content marketing specialist is a professional customer-centric writer responsible for creating engaging, entertaining, valuable, and shareable content for digital campaign needs. Their content entices prospective customers to remember the business and buy from them. Here is a critical day-to-day responsibility of a content marketing specialist;
Main KPIs: Time on Page, Overall Blog Traffic, YouTube Channel Subscribers
These are vital metrics to check how many visitors view, share and subscribe to your website or video within a specific time. Tracking these factors often helps you notice trends in performance and consistency and see what factors potentially affect your overall traffic.
Social Media Manager
They help launch an organization’s brand value and online presence by broadcasting the company and its services or products through infographics, videos, photos, or text posts on social media venues. A major day-to-day responsibility for a social media manager is to track;
Main KPIs: Follows, Impressions, Shares
These KPIs help businesses stay updated and align with their goals toward success. Also, it enables them to build a future-proof marketing agenda to decide whether the channel or tactic is influential.
Marketing Automation Coordinator
They work with management teams to enhance marketing efforts by managing and creating cross-channel mobile App campaigns to boost retention and engagement of the rapidly growing community.
Main KPIs: Email Open Rate, Campaign Click-Through Rate, Lead-Generation (Conversion) Rate
They are the main marketing metrics to convert existing leads to customers. It enables tracking the number of email recipients who have clicked the links in the mail and purchased the product. Doing this helps extend your reach, audience, and position as an industry.