CUPERTINO, CALIFORNIA – Apple has officially revealed that the Apple Vision Pro will be launched on Friday, February 2, and will be available at all U.S. Apple Store outlets and online. This groundbreaking spatial computer is set to revolutionize how people engage with work, collaboration, connections, memory recall, and entertainment. Vision Pro seamlessly integrates digital content into the physical realm, offering powerful spatial experiences through its innovative vision OS, operated by the most natural and intuitive inputs possible—users’ eyes, hands, and voice. The pre-order phase for Apple Vision Pro commences on Friday, January 19, at 5 a.m. PST.Tim Cook, Apple’s CEO, remarked, “The era of spatial computing has arrived. Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore.”
Revolutionary Operating System and User Interface
Powered by visionOS, Apple Vision Pro builds on the engineering innovation of macOS, iOS, and iPadOS. vision OS facilitates potent spatial experiences, offering new possibilities both at work and at home. The three-dimensional user interface and input system, entirely controlled by a user’s eyes, hands, and voice, deliver a magical navigation experience. Intuitive gestures enable users to interact with apps effortlessly, such as looking to select, tapping fingers to choose, flicking wrists to scroll, or utilizing a virtual keyboard or dictation for typing. Siri integration allows users to swiftly open or close apps, play media, and more.
Users can immerse themselves in Environments—dynamic, captivating landscapes like Haleakalā, Joshua Tree, and Yosemite national parks, or even the moon—to enhance focus or reduce clutter in busy surroundings. Environments enable users to extend their world beyond the physical room dimensions, with the Digital Crown allowing control over the level of presence or immersion in an environment.
Apple Vision Pro introduces a new dimension to personal computing by transforming the way users interact with apps. The three-dimensional interface liberates apps from display constraints, enabling them to appear side by side at any scale. This feature provides the ultimate workspace and an infinite canvas for multitasking and collaboration. With support for Magic Keyboard and Magic Trackpad, along with key productivity and collaboration apps like Fantastical, Freeform, JigSpace, Microsoft 365, and Slack, Apple Vision Pro proves to be an ideal productivity tool for various tasks.
The device also offers an unparalleled entertainment experience with ultra-high-resolution displays that surpass a 4K TV, providing a cinematic feel for movies and TV shows from Apple TV+, Disney+, Max, and other services. Apple Immersive Video, a new entertainment format, puts users inside the action with 180-degree, three-dimensional 8K recordings and Spatial Audio. Gaming experiences are enhanced with access to over 250 titles on Apple Arcade, including spatial games designed to leverage the powerful capabilities of Apple Vision Pro.
Memories Brought to Life
Apple Vision Pro enables users to capture and relive memories in innovative ways. Spatial photos and videos transport users back to special moments, while Spatial Audio enhances the immersive experience. Users can capture spatial videos on their iPhone 15 Pro or iPhone 15 Pro Max and relive them on Vision Pro, viewing photos and videos at life-size scale for a more immersive experience.
FaceTime Becomes Spatial
FaceTime on Apple Vision Pro capitalizes on the available space, presenting call participants in a life-size manner, while Spatial Audio provides a location-based audio experience. When wearing Vision Pro during a FaceTime call, users appear as their Persona, offering others on the call a real-time view of facial expressions and hand movements. Persona works seamlessly in third-party videoconferencing apps like Zoom, Cisco Webex, and Microsoft Teams.
Apple Vision Pro boasts a modular design for a personalized fit, featuring a three-dimensional formed, laminated glass that gently curves around the user’s face. The Light Seal, made of soft textiles, offers flexibility and a precise fit. The device includes flexible straps, a Solo Knit Band, and a Dual Loop Band to cater to individual preferences. ZEISS Optical Inserts are available for users with vision correction needs, magnetically attaching to Vision Pro for enhanced display clarity.
The Light Seal is made of a soft textile and comes in a range of shapes and sizes, flexing to conform to a user’s face for a precise fit.
Flexible straps ensure audio remains close to the user’s ears, while the included Solo Knit Band and Dual Loop Band allow users to find the optimal fit for them.
Apple Vision Pro utilizes the most advanced materials possible in a beautiful, compact design.
Designed for exceptional computing performance in a compact wearable form, Apple Vision Pro features an ultra-high-resolution display system with micro-OLED technology, packing 23 million pixels into two postage stamp-sized displays. Custom lenses ensure incredible sharpness and clarity, while a high-performance eye-tracking system offers responsive, intuitive input. The groundbreaking EyeSight feature provides visual cues to others about the user’s focus, and Apple silicon powers the device’s display, audio experiences, eye-tracking system, and more.
Privacy and Security at Its Core
Apple Vision Pro prioritizes privacy and security with the Optic ID authentication system, analyzing a user’s iris for unlocking, password autofill, and Apple Pay transactions. Eye tracking information remains private, and EyeSight includes a visual indicator during spatial photo or video capture. VisionOS includes powerful accessibility features like VoiceOver, Zoom, Switch Control, Guided Access, and more.
Apple Vision Pro and the Environment
Designed with environmental considerations, Apple Vision Pro incorporates 100 percent recycled materials in various components. The device meets Apple’s energy efficiency standards and packaging goals, aiming to eliminate plastics from packaging by 2025. Apple is currently carbon neutral for its global corporate operations and plans to achieve carbon neutrality across the entire manufacturing supply chain and product life cycle by 2030.
Pricing and Availability
Starting at $3,499 (U.S.) with 256GB of storage, Apple Vision Pro is available for pre-order from Friday, January 19, at 5 a.m. PST, with availability on Friday, February 2. ZEISS Optical Inserts—Readers and ZEISS Optical Inserts—Prescription is available for $99 (U.S.) and $149 (U.S.), respectively. The package includes a Solo Knit Band, Dual Loop Band, Light Seal, two Light Seal Cushions, Apple Vision Pro Cover, Polishing Cloth, Battery, USB-C Charge Cable, and USB-C Power Adapter.